Cellcom TV

Cellcom TV’s OTT platform delivers internet-based streaming across devices, combining robust backend services and scalable infrastructure for a seamless, high-quality viewing experience.
Cellcom TV - Case Studies 1

A leading Israeli telecommunications company offering internet, mobile, and television services. Pillar contributed to the OTT development of their internet-based TV platform.

Overview

Industry : Broadcasting, Ott, Telecommunications

Location : Israel

Company Size : 1001-5000

Solutions : Offshore TeamsR&D & Design

Team : Omri Gilat – Chief Technology OfficerMaksym – Mobile DeveloperOleksii – IOS Developer

Website link : https://cellcom.co.il/production/Private/cellcomtv/tv_product/

Cellcom TV -Case Studies – 2

Enhancing OTT Performance and Scalability for Cellcom TV Through Strategic Integration and Infrastructure Optimization

Cellcom, Israel’s largest telecommunications provider, offers a wide range of services including internet-based TV. To support their OTT platform, Pillar contributed to player integration, backend optimization, and infrastructure scaling, ensuring stable, high-quality streaming across devices. Our team provided offshore development, recruitment services, and operational support to strengthen the platform’s ecosystem. Leveraging expertise in OTT backend, streaming protocols, and content delivery networks, we helped Cellcom deliver a seamless viewing experience to millions of users.

Development

Stack : Kotlin , Android TV, Unit Tests, Jetpack Compose and SDK frameworks , TVOS app development , Rest Interfaces (AJAX, JSON), Swift.

Integrations : OTT Platform Backend Integration,REST API / JSON Interfaces , Cross-Platform Feature Parity , Performance & Monitoring Tools , Third-Party Video Player SDKs.

Automations : Build & Deployment Pipelines, Automated Testing, Performance Optimization Automation, Error & Log Collection ,Content Synchronization.

Team lead : Omri Gilat – Chief Technology Officer

Results

3

Month to launch

550

NEW USERS

4

Speed increase

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